The Hottest New So High 420 Cruise and Beachwear Collection 2025
The Hottest New So High 420 Cruise and Beachwear Collection 2025
Help Us Amplify Our Social Impact Arm, Working alongside " The S.M.I.L.E Organization
Help Us Amplify Our Social Impact Arm, Working alongside " The S.M.I.L.E Organization " Becoming an entrepreneur wasn’t just a career choice — it was a calling. I created So High 420 Streetwear because I wanted to build something unapologetically bold, deeply expressive, and rooted in culture. The brand is more than fashion — it’s a lifestyle for people who move through the world with confidence, creativity, and freedom. The cannabis-inspired aesthetic is just the beginning — it represents elevation in every form: mind, spirit, and ambition. But purpose goes beyond the product. Through my work with the SMILE Organization, I’ve seen how underserved communities need more than inspiration — they need opportunity. I chose entrepreneurship because I wanted to create both: platforms for creativity and pathways to ownership. Every sale, every design, every campaign is a chance to reinvest into people — especially youth — who deserve to feel seen, powerful, and proud of who they ar...
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