Help Us Amplify Our Social Impact Arm, Working alongside " The S.M.I.L.E Organization
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Help Us Amplify Our Social Impact Arm, Working alongside " The S.M.I.L.E Organization "
Becoming an entrepreneur wasn’t just a career choice — it was a calling. I created So High 420 Streetwear because I wanted to build something unapologetically bold, deeply expressive, and rooted in culture. The brand is more than fashion — it’s a lifestyle for people who move through the world with confidence, creativity, and freedom. The cannabis-inspired aesthetic is just the beginning — it represents elevation in every form: mind, spirit, and ambition.
But purpose goes beyond the product. Through my work with the SMILE Organization, I’ve seen how underserved communities need more than inspiration — they need opportunity. I chose entrepreneurship because I wanted to create both: platforms for creativity and pathways to ownership. Every sale, every design, every campaign is a chance to reinvest into people — especially youth — who deserve to feel seen, powerful, and proud of who they are.
Entrepreneurship gave me a way to design my own lane while opening doors for others. It allows me to merge street culture, travel, wellness, and social impact into something real — a brand that gives back, speaks up, and shows out.
So High 420 isn’t just about looking good — it’s about rising above limits, celebrating identity, and using business to spark something bigger.
That’s why I became an entrepreneur.
To create, to inspire, and to give others a reason to smile.
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